Blackberry, the Paradigm Victim kept their touch-keyboard to their detriment. Samsung as Paradigm Adapter followed Apple to market with products similar enough to Apple to trigger a stream of lawsuits.Its parent company, VW, is the Paradigm Victim (by its own doing) - suffering through the repercussions of cheating its way to performance with diesels, a way of economizing our driving that is looking more outdated every year. Porsche is playing catch-up as the Paradigm Adapter to the Tesla with its Mission E, which looks pretty awesome but is lagging behind the Tesla Model S by many years in the marketplace, even if it launches when planned.More about the adapters and victims of these four paradigm shifts: These new Paradigms, in addition to their Paradigm Leaders, also had Paradigm Adapters, and Paradigm Victims, as you'll see in the chart below: Netflix has brought thousands of movies into millions of homes without the need for any physical media.The Amazon Kindle was at the forefront of making it possible to carry thousands of books around with you.Steve Jobs started a revolution with the iPhone, giving us more screen area, and thus a more usable computer, in a pocket-size smart phone by moving the dialing to the screen.Elon Musk has given us more car with less (in fact, zero) fossil fuels needed in the Tesla: the first mass-produced electric car that is appealing to car people.Box that plays movies through your TV aka "VHS Player" aka "DVD Player" aka "Blu Ray Player"Īnd this list could go on, but let's move on to our four recent examples of ephemeralization through paradigm shifts:.CameraPortable Music Player, aka "Boom box" aka "iPod".Speaking of ephemeralization, let's consider some of the things that a smart phone replaces - stuff we used to need for the functions now provided by a device small enough to carry in a pocket or purse: Bucky was a guy who could hack a paradigm.
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